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Top 5 ways to target the over 50s on Social Media

If you’re trying to target over 50s with your marketing, then you might think social media isn’t the best channel to promote your product or service on. Although this generation might not have grown up with smartphones and social media like Millennials or Generation Z, many over 50s have embraced and regularly use this technology.  […]

Top 4 Social Media Predictions for 2022

Prediction number 1: Mainstream use of AR and VR Augmented Reality (AR) and Virtual Reality (VR) will become more mainstream with Facebook’s rebrand to meta and the expansion of the Metaverse. For years, millions of people have been using AR everyday without realising it. If you’ve used Snapchat filters and Instagram filters that project graphics […]