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Facebook has become the largest social media network in the world. It boasts over 1.93 billion daily active users. As a result, it makes it a powerful marketing tool for businesses looking to reach their target audience. However, Facebook is also known for its high costs, especially for advertisers. The average price per click (CPC) on Facebook is £0.74 across all industries. It means that even though Facebook has a more extensive user base, it’s expensive for advertisers. To get the most out of Facebook, you need to know how much it costs to advertise on the platform. This article will discuss everything you need to know about Facebook advertising costs and more.

What factors influence Facebook advertising costs?

The main factors influencing Facebook ad costs include the number of impressions, click-through rate, conversion rate, etc. Other factors such as demographics, location, and the device also affect how much money you spend on ads. In addition, advertiser bids, ad quality, relevance, and action rate also influence the Facebook advertising cost.

Let’s look at each factor separately:

Number of Impressions

It refers to the total amount of times an advertisement is displayed. It includes both the display time and the impression count.

Click-through rate

It refers to the percentage of people who clicked on the ad after being exposed.

Conversion rate

It refers to how many people converted from seeing the ad. It could be anything from signing up for a newsletter or buying a product.


These are characteristics of the people who see your advertisements: age, gender, interests, and location.


It refers to from which geographic location the person sees the advertisement.


It refers to the device the viewer uses to view the advertisement. If they use a smartphone, tablet, or computer, this will impact the cost too.

Advertiser Bid

It refers to the maximum amount of money you want to pay for every single click.

Ad Quality And Relevance

It refers to whether the ad is relevant and engaging enough to attract clicks.

Action Rate

It refers to the percentage of people who take action after seeing the ad.

What’s the minimum budget for Facebook ads?

The minimum budget for Facebook ads is £1 per day. However, the average daily spend is around £30-£50. If you want to start with a small budget, try testing different ad types such as text ads, image ads, video ads, etc. You can always increase your budget later if you find them compelling. However, there are certain things you must keep in mind when setting up your first campaign. These include:


It would help to target your audience correctly before you run any ads. It means that you have to understand their needs and wants. You can create custom audiences based on these criteria. Once you do so, you can easily reach out to those people by running targeted campaigns.

Campaign duration

It takes time to build a brand. So, make sure you set a long campaign duration. The longer the campaign duration, the more exposure you get.


It’s essential to set a low initial budget because you don’t know how well the ad will perform. Then, as soon as you start getting results, you can raise your budget accordingly.

How Much Does Facebook Advertising Cost in 2022?

The average CPC on Facebook is £1.72 across all industries. That means advertisers spend about £1.72 on average per click on Facebook ads. However, it can cost you £0.25 to £3.30 per click. The average CPM (cost per 1,000 impressions) across all industries on Facebook is £11.54. However, you can find CPMs ranging from £2.00 to £30.97 when you break down the averages by the campaign. Facebook’s average CPE (cost-per-engagement) is £0.11, higher than the £0.01 to £0.05 range. 

Depending on the campaign objective, average CPEs range from practically a penny to £0.70. The cost of advertising also varies based on the industry, the campaign objective, placement, and timing. In addition, the cost of your ad is greatly influenced by how your target audience engages with it. It also depends on the type of ad you run. For example, text ads are cheaper than image ads. In comparison, video ads are more expensive.

Why should you consider ROI, not only ad cost?

The main goal of any business is to generate profit. However, companies often spend money to acquire customers, but they don’t always know how much they make from each customer. It is why businesses need to track their return on investment (ROI). It helps them understand whether their marketing efforts are paying off or not. If you want to make your business successful, you need to know how much money you spend on advertising and the return on investment. 

Advertising is one of the best ways to promote your products and services. If you use the right tools, you’ll be able to measure the effectiveness of your campaigns. For example, let’s say you spent £100 on an advertisement if you got 10 sales. As a result, you would earn £200. Therefore, the ROI will be 100%. So, now you know why you should focus on ROI instead of just focusing on the cost of the ad.

What makes Facebook ads worth the price?

Facebook ads are worth the price because they allow you to target specific audiences based on demographics, interests, behaviours, and other factors. As a result, it enables you to reach potential customers interested in what you sell. You can also increase the chances of converting leads into customers by using Facebook ads. They also help you identify which messages work best for your audience. In addition, you can test different variations of your ads to see which ones convert better.

Finally, you can monitor the performance of your ads through analytics. You can then adjust your strategy accordingly to get the most out of your ad spending.

Facebook ads are a great way to market your products or service online. You can create high-quality advertisements that effectively generate revenue with the right tools. However, there are many things to keep in mind before advertising on Facebook. So, if you’re ready to advertise your business on Facebook, start promoting your brand today!

James Urquhart

Managing Director at Lets Run Social / 👨🏼‍💻 Making Social Media and Prospect Lists commercially viable for all businesses

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