A 72-hour, million-pound campaign
Client overview: CB Heat Pumps (CB) is a renewable energy firm specialising in the end-to-end offering of low-carbon air source heat pumps. Since it was established in 1999, the firm has installed over 1,000 high-quality, ultra-efficient systems, and works in partnership with EDF Energy – the UK’s biggest generator of zero-carbon electricity. Despite various headwinds, […]
Targeted ad placement maximises lead generation for building materials specialist
Client overview: Rainclear Systems is the UK’s leading stockist and distributer of metal guttering and downpipes for self-build, refurbishment, and conservation. The firm specialises in cast iron, heritage cast aluminium, modern extruded aluminium, and galvanised steel, copper and zinc, and stocks a comprehensive range of goods in its Swindon-based warehouse. At-a-glance summary: Campaign objectives: With […]
Multi-format YouTube ad campaign generates 2.79 million impressions for RLSS UK’s Drowning Prevention Week
Client overview: The Royal Life Saving Society UK (RLSS UK) is a national drowning prevention charity founded in 1981. Its mission is to enhance the UK’s communities so that everyone can enjoy being in, on, and around water, safely. At-a-glance summary: Multi-format YouTube ad campaign served 76% of planned budget spent Raising awareness for Drowning […]
Social media advertising tips every marketer should know
Platforms such as Facebook, Instagram, Twitter, LinkedIn, Snapchat, etc., have become essential tools for businesses. They allow us to communicate directly with customers and prospects, build relationships, and promote brand awareness. Social media marketing is a great way to reach out to potential clients. If done correctly, it can also increase sales and boost your […]
How often should you be advertising on Facebook?
Facebook has become a powerful tool for businesses looking to reach their target audience. But does it pay off to advertise on Facebook? Facebook is the largest social network globally, with over 1.93 billion daily active users. Advertising on Facebook is very effective because it allows you to target specific audiences, but before you start […]
How to use social media to communicate with customers and drive brand loyalty
In today’s social media-driven world, companies need to have a strong presence on major social networks to maintain contact with their customers. But how can businesses use social media to communicate with customers effectively and efficiently? The success of a business can often depend on how good it is at communicating with its customer base […]
5 ways effective social media advertising can benefit your business
Social Media Advertising has become a powerful tool for businesses to reach their target audience. The question is, should you invest in it or not? Social media advertising is a type of Internet marketing that involves creating and sharing content on Facebook, Twitter, LinkedIn, Instagram, etc., and advertising that content. This form of marketing often […]
7 essential tips for your Instagram marketing strategy this year
Instagram has become a powerful tool for businesses to connect with their customers and build relationships. Instagram now boasts over 500 million daily active users worldwide. The social media network allows its users to share photos and short video clips through the application. With more than 500 million daily active users, Instagram is a great […]
Everything you need to know: the costs of advertising on Facebook in 2022
Facebook has become the largest social media network in the world. It boasts over 1.93 billion daily active users. As a result, it makes it a powerful marketing tool for businesses looking to reach their target audience. However, Facebook is also known for its high costs, especially for advertisers. The average price per click (CPC) on […]
Top 5 ways to target the over 50s on Social Media
If you’re trying to target over 50s with your marketing, then you might think social media isn’t the best channel to promote your product or service on. Although this generation might not have grown up with smartphones and social media like Millennials or Generation Z, many over 50s have embraced and regularly use this technology. […]
